Branding of B2B in a Downward Global Economy
Today, it is very natural of every one us to known and prefer consumer brand names like Kodak, Nike, Pepsi, Miller,Toyota, Honda, etc. However, if we are asked to to identify an equally strong B2B brand, our answer will be “we don’t know”. To most people, the brands that exist in the market from a long period of time has been ‘pre-programmed’ in their brains. You can offer just about anybody a Pepsi or Coke , and they will take it, knowing that it is good and reliable. But at the same time, not everyone needs an ‘obscure’ program or software application that will improve the management of customer relationships (CRM) in the B2B segment…
Traditionally, consumer brands bring about a kind of strong emotional feelings with a particular product. For example, take a small example of a toothpaste Colgate. This particular brand of toothpasete has been used since ages and will continue to be used in future generations of a particular family.
Tags: b2b marketers, consumer brand names, miller toyotaThe Impact of E-Commerce on the Global Economy
The impact of e-commerce on the global economy is far-reaching. It is having a profound and radical effect on businesses throughout the world, leveling the playing field for businesses outside the traditional economic powerhouses in many ways. Because people can shop online, without ever leaving their homes, and shop at any shop that has an online commerce site no matter where the business is located, global commerce is more competitive and has less barriers to entry than ever before.
One way to measure the impact of e-commerce on the global economy is to realize how it has affected traditional brick and mortar businesses. There is no ability for traditional brick and mortar businesses to stay out of e-commerce; the business simply will not thrive without a web-based component.
Tags: brick and mortar, economic powerhouses, mortar location